KORENG

SERVICE 02 — BLOG MARKETING

The moment customers search,
you need to be on the first screen

Blog marketing is not about publishing a lot of posts. It is about precisely claiming the keywords customers type right before they buy.

More important than search volume: search intent

Between someone searching "Gangnam restaurants" and someone searching "Gangnam Korean course-meal reservation for meeting the in-laws", who is more likely to pay today? The first wins on search volume by a landslide, but the revenue comes from the second.

NVPLAN designs keywords in three layers.

  • Awareness keywords: high-volume keywords that introduce the brand for the first time
  • Comparison keywords: what deliberating customers search, like "A vs B" or "A reviews"
  • Conversion keywords: right-before-payment keywords like "area + industry + booking/price/consultation"

If the budget is limited, we start with conversion keywords. They turn into inquiries fastest.

Ranking is not a trick, it is quality control

Naver's search algorithm keeps changing, but its direction is consistent: posts with real experience and long dwell time rise. So instead of shortcuts, we stick to the fundamentals the search logic rewards.

  • Keywords placed naturally in title, body, and images (forced repetition actually costs points)
  • Structure that keeps searchers reading to the end: conclusion first, evidence with photos
  • Publishing cadence and blog index management, with steady output that is never dumped all at once
  • Rank tracking: we check where every published post ranks each week and respond

Run it alongside cafe marketing and blog reviews and cafe posts appear in the same search results. When the same brand shows up repeatedly across different channels, trust compounds. → See cafe marketing in detail

How it works

  1. Keyword diagnosis: we analyze search volume, competition, and current rankings for your industry's keywords.
  2. Content calendar proposal: a month-by-month plan for which keywords to target with which posts.
  3. Production & publishing: we draft the content, run it through client review, then publish.
  4. Rank tracking & reporting: monthly reports on ranking movement and traffic per keyword.

Frequently asked questions

Do you guarantee top rankings?+

Search rankings are decided by Naver's algorithm, so no one can guarantee 100%. Be wary of any agency that claims to. What we do promise: keyword selection that raises the probability of ranking, content quality management, and transparent sharing of the result data.

Don't we need to win the big-volume keywords for it to work?+

High-volume keywords come with heavy competition and often weak purchase intent. Purchase-stage keywords like "area + industry + comparison" convert to inquiries at a far higher rate. We design keywords by weighing search volume and conversion potential together.

Who writes the content?+

We draft the content to fit the keyword strategy, and anything requiring industry expertise goes through client review before publishing. A review step ensures nothing factually inaccurate ever goes out.

Do you know the conversion keywords
for your industry?

Just tell us your industry, and we will analyze candidate keywords you can target now and their expected competition, for free.

Get a free keyword diagnosis